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Soviet Avant-Garde Poster Design

Kak rabotat’ nad plakatom [How to work on the poster]. Mit 3 Farbtafeln und 45 Illustrationen

Moscow; Leningrad: OGIZ–IZOGIZ, 1932. Octavo (25 × 17.5 cm). Original decorative wrappers; 81 pp. With 45 illustrations and three leaves of color plates. Wrappers lightly worn; owner inscription and old price stamp; very good.

First and only edition. A richly illustrated manual on the making of the Soviet political poster, written by the painter and graphic artist Gleb Goroshenko (1899–1977), who was a professor of lithography at VKhUTEIN in Moscow at the time of writing. Images of the work of major Soviet poster artists such as Dmitry Moor, Аleksandr Deineka, Nikolai Dolgorukov, Viktor Deni, and the satirical artist collective “Kukryniksy” accompanies the text. The manual discusses the selection of subject matter, creation of sketches, composition, as well as work with the editor in fulfilling the design order. Somewhat contentiously for the early 1930s, when Soviet artists were experiencing progressively tightening controls on their art, the author asserts that the selection of images and the work on the composition belongs to the artist alone and should not be meddled with by the editor. Goroshenko studied at VKhUTEMAS in 1921–1927, and taught at VKhUTEIN and later at the Moscow Polytechnic Institute, authoring nearly a dozen books on design, including two on the poster. His work was exhibited at the AKhRR (Association of Artists of Revolutionary Russia) exhibit in 1925, the “Anti-imperialist exhibitions in 1929–1932” and the large exhibit “Artists of the Russian Soviet Federation for the last 15 years,” Moscow, 1932. As of June 2020, KVK and OCLC show only three copies in North America.

Book ID: 50812

Price: $1,250.00