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American Self-Help Theory for Soviet Apparatchiki

Kak priobretat' druzei i okazyvat' vliianie na liudei: perevod s angliiskogo [How to Win Friends and Influence People: translated from the English].

Vilnius: Litovskii Nauchno-Issledovatel'skii Institut Nauchno-Tekhnicheskoi Informatsii i Tekhniko-Ekonomicheskikh Issledovanii (LitNIINTI), 1977. Octavo (20 × 14.3 cm). Original printed wrappers; 265, [3] pp. Very good; very minor rubbing and soil to spine; a few underlinings in pencil; edges sun-tanned.

First Russian translation, and in all likelihood the first appearance in Russian of any work by Dale Carnegie, published for internal use only and with the note "For official use" (Dlia sluzhebnogo pol'zovaniia), numbered 1482 of 2000 copies printed.

Such publications presented Western works intended only for specialists and officials, and not for the eyes of the general Soviet reader. They often included anti-Soviet and anti-communist works of historiography, but also literary works such as those by Hemingway. The brief preface points out the rationale for translating Carnegie: while "the book describes the experience of human relationships under conditions of capitalism, it seems that many of the author's observations and recommendations may also be useful to our specialists." Another edition of the same work was published by the State Planning Committee in Tashkent, today's Uzbekistan, in the same year. Most likely, Carnegie's cheerful advice was intended for managers of government-run companies and agencies, which strove to increase efficiency in the 1970s. Although the book was only distributed according to a list of recipients, "How to Win Friends" became almost instantly available in samizdat (illicitly self-published) form and would ultimately rank among the most frequently copied texts in the late Soviet period. Carnegie's self-help advice only became widely available in a legal publication during Perestroika, in 1989.

For more on the role played by Carnegie and "karnegizm" in Stagnation-era Soviet business and political life, see Roman Abramov, "Perevod: ot kommunizma k karnegizmu" (in: Neprikosnovennyi zapas 125, 2019).

As of December 2022, not in KVK, OCLC. Not held by the Russian State or National Library.

Book ID: 52556

Price: $1,750.00